A discount is nothing but a reduction in the selling price of a good or a service. Discounts can be of many types. It can either be a season discount (that which occurs and is applicable only in a particular season) or a student discount (a discount for which only students are eligible). The main aim of providing a discount is to boost sales. However, a discount can be made available for more reasons than that. Clearance sale for instance is an example of a typical kind of discount. When, after a shopping season, certain products are still left in store when it is time for the new products to come in, the companies or organisation would certainly want to clear of the old stock. For this purpose, a special kind of discount called ‘clearance discount’ is made applicable so as to get rid of those products at the earliest, though the profit margin is slightly compromised.
The kind of purchase also has a lot to do with the applicability and availability of discount. For example, there might be a discount rate in one outlet of a store which might not be the same in other outlets of the same brand (or there might be no discount at all). In another scenario , a certain discount might be offered for people who wish to make the payment using the credit card/ debit card of a certain bank only. This is seen quite often today as banks are tying up with big brands for mutual benefit. A few brands might offer discounts only at certain products whereas the rest of the items in the store might be made available for purchase at the same price. On the other hand, certain stores might offer discount at all the kinds of products it has in its assortment for sale. Such type of discount is called as “flat discount”. Even ‘online discounts’ are being made available aplenty these days. Lately, you can see that almost every e-commerce website is offering discounts as a part of the ‘sale’ season. This discount can be availed only at online purchases and not at the outlets and stores of the brands.
Another type of discount is the student discount (to which only students are eligible). Now discounts can often be clubbed. For instance you have the student discount online. As the name itself is evident, this discount is available only for students and that is not it. To avail the student discount online the purchase needs to be made online by the student and not through any other mode. This kind of discount is common in private stores and public sector services.
A major reason behind this availability of student discount online is the fact that most of the students are more likely to choose online shopping than people of any other age group or of other professions. As the students are quite familiar with the internet and most of them spend a major duration of their time online, this discount goes very well and has so far been quite successful in the market. This discount can be applicable on a large variety of products like clothing, footwear, railway or air tickets, pizza chains like Dominoes or Pizza Hut etc. The connectivity amongst students is remarkable hence the marketing of the discounted sale is done by and large by the students themselves. So if you’re a student and plan to purchase something over the internet, perhaps you should look for student discount online, you might be surprised to find one just under your nose.